Is your craft beer really a craft?

http://www.fastcoexist.com/3028696/is-your-beer-a-craft-ber-or-just-pretending-use-this-app-to-find-out

Is Your Beer A Craft Beer, Or Just Pretending? Use This App To Find Out

Most of the beer posing as made by small breweries is actually just controlled by the same companies that make all the other beer. The Craft Check app will make sure you’re only drinking truly independent suds.

 

Beers like Blue Moon, Shock Top, and Goose Island may sound–and even taste–like “craft” beers. But technically, they’re not. Shock Top and Goose Island are controlled by Anheuser-Busch Inbev, one of four global mega-brewers. And, Blue Moon is part of Tenth and Blake, owned by SABMiller/MillerCoors. They have craft characteristics, you might say. Yet they don’t fit the official definition set by the Brewers Association, which decides what is and isn’t craft. To qualify officially, the brewer must be “small” (producing no more than 6 million barrels a year), “independent” (no more than 25% ownership by a non-craft brewer), and “traditional” (no “flavored malt beverages”).

For customers who care where their ale comes from, knowing what’s what is hard. Which is why two beer fans called Barrett Garese and Rudy Jahchan created Craft Check, an app that sorts craft from crafty. You simply scan a beer’s barcode or packaging, or look up the name in the search engine, and get the answer. If it’s something like Blue Moon, the app will say: “Careful! What you’ve got there is an imitation craft brew from one of the big guys. It’s got all the soul of a spreadsheet. Crafty, but not Craft.”

“Unless you’re shopping at a really great and really unique shop, it’s a good bet that 85% or so of the beers there aren’t genuine craft beers from authentic craft breweries, no matter how often they use the word ‘craft’ on the label,” Garese says. “Shock Top is from ‘Shock Top Brewing Company’ in St. Louis, only because many of Anheuser-Busch Inbev’s beers are brewed in St. Louis. There’s certainly no Shock Top Brewery that you can visit or tour.”

 

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About David Nuckols

Inspiring individuals to learn about the human body to motivate lifestyle changes that improve their own self-image

Posted on April 8, 2014, in Home and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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