Hot fitness trends for 2013 in Bowling Green, Ky (and the not so hot)

End of the year I like to look back and see what has been trending and what has faded.  Our market here in BG  has a slight lag time to it but that’s quite alright.  I keep up with other markets in bigger cities always looking to see what’s out there.

1. Certified, Educated fitness professionals – more people are graduating college and getting certified through the American College of Sports Medicine & making their way through the industry.  As the field grows the quality of help will get better and away from the ex-football players, and surgeons, physical therapist  owning fitness facilities

2. Strength training – as we develop more qualified trainers in BG we will have better outlets for strength training.  Many women are still scared of gaining strength because they don’t want to get “too big” I still laugh when they say that to my face but as people learn the benefits of strength training on their bone density, heart & lung strength, and the ability to help your immune system stave off disease like obesity, heart attack, stroke and cancer, they will become more in to it and want to get stronger too

3.  Body weight training – this is a great trend that I welcome and participate in fully myself at the studio.  The rise of popular dvd’s at home like Insanity, P90x workouts have helped garner much attention to this type of training.  As people learn more about fitness the dvd gives people a place to start in their home where they won’t be as embarrassed to workout like they would be in a gym

4.  Children Obesity – this is a very important one.  Children today are for the first time expected to die sooner than our generations before.  Obesity and processed foods, and lack of physical activity is contributing to increased death rate.  Kids today have clogged arteries like 40yr olds and all bc of their lifestyle.  Sad thing is that they get it honestly from their own parents who are ticking heart attack and stroke bombs just waiting to happen as well

5. Fitness Programs for Baby Boomers – as they grow older having programs for them is a must.  They are mostly retiring with more income and wanting to spend their money wisely.  The idea used to be retire to Florida, but with the economy now staying closer to home is more viable

6.  Personal training – of course I’m bias on this one but I believe the future of health and fitness will get away from going to the big gym & doctor and be more about going to your personal trainer so you don’t get sick or broken down in the first place!!

7. Functional fitness – this class is great and Allison does a wonderful job at BGBYBC doing various workouts that involve people training and working out different muscle groups to improve daily living functions

8.  Core training – the core consist of all the muscles in the lower back and Abs.  Always important and most back pain is caused by tight hamstrings anyways so focusing on the core area with stretching will be a big deal in 2013

9.  Group personal training – this is my bread and butter with my business.  Having the benefits of a personal trainer in a small group you still get the personal attention and save big bucks on group pricing

10.  Work-site health promotions – this going to be one of my bigger focuses on 2013 as well.  I have a couple of little programs I want to implement but I have to get out and start doing instead of talking about it.  These programs take the fitness benefits to your work so you don’t have to dedicate time after work. When the employer is on board and making these programs accessible, everybody in the company wins

That was my quick rundown of what will be hot 2013 – here’s my short list of whats not so hot or fading in 2013

1. Zumba – great for dance enthusiasts but with the saturation and competition from instructors they are racing to the bottom with cheaper pricing and loss of value & importance of what it’s all really about

2. Spinning – not as popular as in the 1980’s and with the increase of prostate and back issues this class is fading

3. Sports specific training – just coming to BG (D1) as a “business venture” to some affluent folks here I believe it will not last because our market isn’t quite big enough at their current price point

4. Physicians referrals – more physicians are paying more money for college and specializing in specific disease – Without “sick”
people coming to their office they wont have money to pay bills so helping people be pro-active and preventing disease is not their forte

5.  Yoga – still one of my personal favorites for stretching and relaxing the weight loss benefits just aren’t there.  Hot Yoga is great but only a specific clientel participate in that environment and it’s not for everyday people.  it’s too hot, to sweaty and scantily clad for most

Any questions, comments or concerns please let me know

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About David Nuckols

Inspiring individuals to learn about the human body to motivate lifestyle changes that improve their own self-image

Posted on December 20, 2012, in Home and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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